Few ingredients in the world of fragrance carry the mystique and reverence of oud. Known as 'liquid gold,' oud — or agarwood — has been treasured for centuries across the Middle East, Asia, and beyond. But what makes it so extraordinary?
What Is Oud?
Oud is a resinous heartwood that forms in Aquilaria trees when they become infected with a specific mold. The tree responds by producing a dark, aromatic resin — and it is this resin that perfumers prize above almost all else. The process takes decades, which is why genuine oud is one of the most expensive raw materials on earth.
The Scent of Oud
Oud is complex, warm, and deeply sensual. It can be smoky, woody, sweet, or animalic depending on its origin and how it is processed. Indian oud tends to be rich and barnyard-like; Cambodian oud is sweeter and more floral; Middle Eastern oud is bold and resinous.
Oud at Aura Privé
At Aura Privé, many of our most celebrated fragrances feature oud as a heart or base note — lending depth, longevity, and an unmistakable sense of luxury. Whether you are new to oud or a seasoned connoisseur, our collection offers the perfect introduction to this timeless ingredient.
Explore our Unisex and Men's collections to discover your signature oud fragrance.
